Project 02 — Jesper Olehn

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Project 02
SAKAI Craft beer
SAKAI Long drinks

Subject
Branding
Illustrations
Beer
Conceptual

Year
2020

SAKAI is a fictitious project which acts as a canvas for my personal exploration of far-east aesthetics, and its implementation in brand, graphic, and packaging design.

SAKAI
Craft Beer

A red circle, resembling the sun, with Korean characters and large red Korean text on the left side, over blue wavy water patterns at the bottom, and a white square with Korean text in blue at the lower left corner.

Japanese characters こんばんは, surrounded by stylized blue ocean waves with splashes. The characters are vertically aligned and bold.

A stylized illustration of a chrysanthemum flower with green leaves and a stem, accompanied by Korean text in black, red, and white colors.

Graphic design featuring two stylized dark gray cherry blossom trees with pink flowers, large black Korean characters in the center, red Korean text in a square at the bottom left, and smaller red Korean characters arranged in a circular pattern at t

Stylized Korean text with concentric oval borders in shades of beige and reddish-brown.

Stylized graphic with Korean text and red gradient geometric shapes, text includes '단단한 예단', '단단한', '주', '테스트하', and circular labels with '오렌지'.

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Three cans of Korean soda with distinct minimalist labels and designs

Three cans of Korean beverage with different designs: the first has blue water splash, the second has concentric circles around Korean text, and the third has a green plant with white flowers.

Six cans of organic Korean traditional rice wine, each with unique label designs featuring abstract art, calligraphy, cherry blossoms, waves, and leaves.

Six cans with Korean on their labels, featuring various designs including a mountain, cherry blossoms, waves, and flowers, arranged in a line on a plain background.

White T-shirt with a graphic of a large red-orange sun, stylized blue waves, and red Korean characters.

White T-shirt featuring a large black Korean text, smaller red and black Korean text, and an illustration of a blooming flower with green leaves.

White T-shirt with a graphic of ocean waves, Korean text, and vertical red Korean text on the sides.

White t-shirt with a black and white cartoon panda sitting. There is Korean text in a circle next to the panda.

White T-shirt with red and black Korean text and geometric design.

White T-shirt with a circular design comprising concentric rings in beige, orange, and red. Inside the rings, black Korean text reads 오렌지, which means 'orange' in English.

White T-shirt with a graphic of two dark branches with pink blossoms, black Korean text in the center, and red Korean characters on the left side of the design.

SAKAI
Long Drinks

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