This project takes a unique approach to product design, aiming to make an impact on the food consumption behavior of its consumers. Through research, ideation and iteration, the concept of Wheatbox was developed. Wheatbox is a fun and sustainable product that is made of wheat bran and is designed to be an ingredient of the meal. The packaging is generates a provocative economic incentive for the customer and encourages sustainable choices. This project seeks to create a discussion around what incentives in product design that can create real impact on the environment and the lives of its consumers.
Project 06
Wheatbox.
Subject
Product design
Material development
Year
2018
Process
To explore the concept further, I used a process-oriented approach that combined research, ideation, and iteration. Through this approach, I was able to gain a better understanding of the concept, while also exploring the potential of the product. I conducted research into the two main factors that affected people's sustainable decision making: being hungry and stressed. This research was then used to create the concept for Wheatbox. Through the process of ideation and iteration, I was able to explore the concept and identify potential areas for improvement. I also used user testing to gain valuable insights into how users interacted with the product. This process-oriented approach to product design allowed me to explore the concept of Wheatbox and to identify areas where it could be improved. By combining research, ideation, iteration, and user testing, I was able to create a concept that was both innovative and user-friendly.
Final Concept
Through this project, I was able to showcase a way of using product design and material development as an economic incentive for sustainable decision-making. Wheatbox is a fun and innovative concept that can be used to spark a discussion about the potential for innovative product design to create real-world impact. As the saying goes, "The power of design lies in its ability to provoke change."
